TLDRHigher education advancement migration from Salesforce to ServiceNow is the most operationally consequential platform decision an R1 advancement team will face this decade. The institutions that adopted Salesforce Education Cloud and Marketing Cloud somewhere between 2018 and 2023 built years of donor data integrity, gift processing workflow, prospect moves management, and campaign automation on the platform. The ServiceNow + Tenon stack is now a credible alternative for

TLDRIf your institution has been running ServiceNow for ITSM or CSM and Salesforce for advancement, admissions, or student success, you may not have stepped back recently to ask whether the platforms still match the institution you have become. A lot has changed since most R1 institutions adopted Salesforce Education Cloud. Pricing has changed. AI capability has changed. ServiceNow's CRM capability has changed materially. Tenon brings native marketing automation to the Servic