Every Student Should Feel Known From the First Click
The demographic cliff is here. High school graduates peak in 2025 and decline for the next 15 years. In this environment, every interaction with a prospective student matters—and generic outreach won’t cut it.
The Challenge
Most enrollment operations rely on a patchwork of systems: a CRM for prospect tracking, a separate email platform, a campus visit tool, a chatbot from one vendor, and an application portal from another. Each holds a piece of the student’s story. None holds the complete picture.
The experience feels fragmented to the student and overwhelming to admissions staff. Counselors toggle between platforms. Data falls through cracks. Follow-up is inconsistent. And the student—simultaneously being recruited by dozens of other institutions—receives communications that fail to stand out.
13%
decline in college-age students projected by 2041
38
states will see enrollment declines
5%
drop in first-year students in Fall 2024
How Bettera Helps
ServiceNow CRM: One Student Identity
From the first website visit to the signed enrollment deposit, every interaction is captured in a single, continuously enriched profile. Academic interests, engagement history, communication preferences, behavioral signals—all in one place.
Tenon: Marketing Automation, Natively Built
The right message, through the right channel, at the right time. Text messages that feel personal. Parent emails that address financial aid timelines. Engagement scores that surface the prospects most likely to convert—so counselors focus where it matters most.
Now Assist: The AI-Powered Front Door
Prospective students ask questions about programs, campus life, financial aid, and deadlines—and get intelligent, context-aware responses instantly. When a question needs a counselor, the conversation transitions seamlessly with full context.