Privacy Policy

1. Overview

Bettera ("we," "our," or "us") is a ServiceNow consulting and implementation partner dedicated exclusively to higher education institutions. We respect your privacy and are committed to protecting the personal information you share with us when you visit bettera.co, contact our team, engage with our services, or interact with any of our digital properties.

This Privacy Policy explains what information we collect, how we use it, with whom we share it, and the choices you have regarding your personal data. By using our website or services, you agree to the practices described in this policy.

Note: Much of our work involves institutional clients and their systems. This policy applies to our website and direct communications. Our clients' own privacy practices govern data processed within their ServiceNow environments.

 

2. Information We Collect

We collect information in two primary ways: information you provide directly to us, and information collected automatically as you interact with our website.

Information you provide directly:

• Name, email address, phone number, institution name, and job title (submitted via contact forms, email, or events)

• Content of emails, inquiries, and meeting notes

Information collected automatically:

• Pages visited, time on site, referral URL, browser type, and IP address

• Cookie and session data

Information from public sources:

• LinkedIn profile, conference attendance, and expressed professional interests

We do not intentionally collect sensitive personal data such as government identification numbers, financial account details, or health information through our website.

 

3. How We Use Information

We use the information we collect for legitimate business purposes, including:

• Responding to inquiries, demo requests, and consultation requests

• Delivering and improving our consulting services

• Sending relevant content, thought leadership, and product updates you have requested or would reasonably expect to receive

• Personalizing your experience on our website

• Analyzing website traffic and user behavior to improve our digital presence

• Complying with legal obligations and enforcing our agreements

• Detecting and preventing fraud, abuse, or security incidents

We will not use your information for purposes materially different from those described here without first obtaining your consent or as required by law.

 

4. Sharing & Disclosure

Bettera does not sell your personal information. We may share your information with trusted parties only under the following circumstances:

Service Providers: Third-party vendors who help us operate our website, manage communications, or analyze usage (e.g., CRM platforms, email tools, analytics services). These parties are contractually obligated to protect your information.

Technology Partners: Where relevant to delivering a solution, we may share information with partners such as ServiceNow, Databricks, Tenon, or Fullcast. This occurs only within the scope of a specific engagement.

Legal Requirements: We may disclose information if required by law, subpoena, or court order, or to protect the rights, property, or safety of Bettera, our clients, or the public.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your personal information becomes subject to a different privacy policy.

 

5. Cookies & Tracking

Our website uses cookies and similar tracking technologies to enhance your experience and understand how visitors interact with our content.

Essential Cookies: Required for the website to function correctly. These cannot be disabled.

Analytics Cookies: Help us understand traffic patterns and improve content (e.g., Google Analytics).

Marketing Cookies: Used to track visits across websites for remarketing and campaign attribution purposes.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing ones. Note that disabling certain cookies may affect the functionality of our website. Where required by law, we will obtain your consent before placing non-essential cookies.

Our website currently does not respond to browser Do Not Track signals. However, you may opt out of analytics tracking at any time by adjusting your browser or cookie settings.

 

6. Data Retention

We retain personal information only as long as necessary for the purposes outlined in this policy or as required by law:

• Contact and communication data is retained for the duration of our relationship plus a reasonable period thereafter (typically three years).

• Analytics data is retained in aggregate form per the terms of our analytics providers.

• Client engagement records are retained per our contractual obligations and applicable legal requirements.

When your data is no longer needed, we delete or anonymize it in a secure manner.

 

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.

• Correction: Request correction of inaccurate or incomplete information.

• Deletion: Request that we delete your personal data, subject to legal obligations.

• Portability: Request your data in a structured, machine-readable format.

• Objection: Object to processing based on legitimate interests or for direct marketing purposes.

• Restriction: Request that we restrict processing of your data in certain circumstances.

• Opt-Out: Unsubscribe from marketing communications at any time using the link in our emails.

To exercise any of these rights, contact us at privacy@bettera.co. We will respond within 30 days. We may need to verify your identity before processing certain requests.

 

8. Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our security practices include:

• Encrypted data transmission via HTTPS/TLS

• Access controls limiting information to personnel who need it

• Regular review of our data collection, storage, and processing practices

• Vendor security assessments for third-party processors

No method of data transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately.

 

9. Third-Party Links

Our website may contain links to third-party websites, including those of our technology partners and other external resources. These websites have their own privacy policies, and we are not responsible for their practices. We encourage you to review the privacy policy of any third-party site you visit.

 

10. Children's Privacy

Our website and services are designed for higher education institutions and professionals. They are not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will delete it promptly. If you believe we may have collected information from a minor, please contact us at privacy@bettera.co.

 

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or a notice on our website. Your continued use of our website following any changes constitutes your acceptance of the revised policy.

 

12. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your personal information, please reach out:

Web: bettera.co/contact