Databricks
The Data Intelligence Platform for Higher Education
If ServiceNow is the digital nervous system that connects workflows across your institution, Databricks is the intelligence layer that makes sense of the data those workflows generate. Databricks unifies data engineering, data science, machine learning, and AI on a single platform—giving institutions the foundation to move from reactive reporting to predictive insight.
Higher education sits on enormous volumes of data: student records, enrollment patterns, financial aid flows, research outputs, alumni engagement, operational metrics. But most of that data lives in silos, trapped in systems that don’t talk to each other. Databricks changes that by providing a unified data lakehouse architecture that connects structured and unstructured data from across the campus into a single source of truth.
Bettera + Databricks: What the Partnership Means
Bettera is building a Databricks practice designed specifically for the data challenges higher education institutions face. While ServiceNow connects workflows and experiences, Databricks connects data and intelligence—creating the analytical foundation that makes AI-powered decision-making possible.
Together, ServiceNow and Databricks represent the two platform pillars of Bettera’s vision: connected experiences powered by connected data. ServiceNow handles the workflows. Databricks handles the intelligence. Bettera brings the higher education expertise that ties them together.
Our Databricks practice focuses on student success analytics, enrollment intelligence, advancement data strategy, and institutional data architecture—always grounded in the realities of how higher education data systems actually work.
Unlock the intelligence in your institutional data.
Why Databricks for Higher Education
Predictive Student Success
Build predictive analytics models that identify at-risk students before they reach crisis—using data from the SIS, LMS, financial aid systems, and engagement platforms. Move from semester-end reports to real-time intelligence that drives proactive intervention.
Enrollment Intelligence
Optimize recruitment strategies with data-driven insights. Understand which outreach channels convert, which student segments yield the highest enrollment rates, and where to allocate limited recruitment resources for maximum impact.
Research Data Infrastructure
Build the underlying architecture to harness research data at scale. Databricks supports collaborative analytics, research knowledge graphs, and the compute power that data-intensive research demands—from genomics to social science to engineering.
Advancement and Fundraising Analytics
Transform giving data into actionable strategy. Identify donors most likely to increase their giving. Understand engagement patterns that precede major gifts. Build predictive models that help advancement teams focus on the relationships with the highest potential.
Operational Efficiency
Automate administrative reporting, unlock cross-departmental analytics, and build dashboards that give leadership real-time visibility into institutional performance—from enrollment yield to retention rates to budget utilization.